Studii industriale > Servicii > Turism

Afișez toate cele 15 rezultate

Original essays on the profound cultural impact of tourism in societies ranging form the American southwest to Tonga to Alaska to Iran. Hosts and Guests The Anthropology of Tourism Second…
Studii industriale > Servicii > Turism
Hosts and Guests
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Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro'…
Studii industriale > Servicii > Turism
Niche Tourism
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Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.…
Studii industriale > Servicii > Turism
Development and Management of Visitor Attractions
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Vietnam attracts visitors from various source markets and such diversity has become commonplace in major tourism receiving areas. The practice of international tourism generally implies cross-cultural experiences on the part…
Studii industriale > Servicii > Turism
When East Meets West
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International experts write about key individuals who have influenced tourism over many hundreds of years. Suitable for researchers and students in tourism, this volume consists of essays on individuals who…
Studii industriale > Servicii > Turism
Giants of Tourism
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Following on from "The Entertainment Industry: An Introduction, Entertainment Management" takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher…
Studii industriale > Servicii > Turism
Entertainment Management
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The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and…
Studii industriale > Servicii > Turism
Understanding the Global Spa Industry
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential…
Studii industriale > Servicii > Turism
Destination Brands
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Catre Magazin
In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences ߝ and this root and branch change would be…
Studii industriale > Servicii > Turism
Transforming Museums in the Twenty-First Century
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Catre Magazin
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad…
Studii industriale > Servicii > Turism
Garden Tourism
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Catre Magazin
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors…
Studii industriale > Servicii > Turism
An Introduction to Tourism
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from…
Studii industriale > Servicii > Turism
Festival and Events Management
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Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing,…
Studii industriale > Servicii > Turism
Timeshare Resort Operations
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Catre Magazin
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also…
Studii industriale > Servicii > Turism
Tourism and Social Marketing
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Catre Magazin
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars,…
Studii industriale > Servicii > Turism
Marketing Your Event Planning Business
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