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If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote…
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Your Business Your Book
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The Psychology of Selling
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Inbound Marketing Inbound Marketing la super preț online: Livrarea Produselor În mod curent Books Express livrează cărțile în cel mai scurt timp posibil. Dacă aveți mai mult timp la dispoziție…
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Inbound Marketing
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Checklists chapter and practical frameworks such as how to create a mobile marketing strategy and how to develop an app Mobile Marketing is a clear, practical guide to harnessing the mobile…
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Mobile Marketing
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Think Freakonomics meets The Undercover EconomistThe Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works,…
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The Inner Lives of Markets
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The digital landscape has changed buyers habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process."Social Selling"provides a…
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Social Selling
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Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have…
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A Quick Start Guide to Online Selling
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Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that…
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The Longer Long Tail
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Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras -…
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Grow
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Everything we do involves forecasts about how the future will unfold. Whether buying a new house or changing job, designing a new product or getting married, our decisions are governed…
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Superforecasting
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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning…
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The Sales Acceleration Formula
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Direct Selling Success Direct Selling Success la super preț online: Livrarea Produselor În mod curent Books Express livrează cărțile în cel mai scurt timp posibil. Dacă aveți mai mult timp…
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Direct Selling Success
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Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs…
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Smart Calling
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WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your SalesIn 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you…
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5–Minute Selling
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And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours.…
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Virtual Selling
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no…
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Data–Driven Marketing
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Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why…
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Fanatical Prospecting
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Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of…
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Marketing
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In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and…
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Marketing the Arts
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GET MORE LEADS BY EMBRACING DIGITAL MARKETINGMany businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market…
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Get Online
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Influence Influence la super preț online: Livrarea Produselor În mod curent Books Express livrează cărțile în cel mai scurt timp posibil. Dacă aveți mai mult timp la dispoziție puteți alege…
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Influence
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business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs,…
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Marketing in the Age of Google
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Break your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work needed to actually get there" Why are you…
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From Impossible to Inevitable
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In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost…
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A Master Class in Brand Planning
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"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider…
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The Conversion Code
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În timpul unei crize economice severe, devine mult mai dificil sa îti vinzi produsele, sa-ti mentii baza de clienti si sa-ti maresti cota de piata. Greselile devin mai costisitoare, iar esecul…
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If You′re Not First, You′re Last
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Exactly How to Sell
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Add short descriptionThis book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven…
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The Ultimate Small Business Marketing Book
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Compact companion to getting your website noticed from the how to: academy series.
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How To Get Your Website Noticed
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Competitive Advantage
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How I Raised Myself From Failure to Success in Selling
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THE NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERBLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned…
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Blue Ocean Shift
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Ziglar on Selling
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The Long Tail
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Go-Givers Sell More
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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create,…
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Build a Brand in 30 Days
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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international…
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Wiley International Encyclopedia of Marketing
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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a…
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Free Marketing
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Marketing Ethics
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The Effortless Experience
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31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales.
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31 Days to Millionaire Marketing Miracles
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Life’s A Pitch
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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
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Neuromarketing For Dummies
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula,…
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What Great Brands Do
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Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to…
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Power Brands
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Agile Selling
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The Challenger Customer
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Praise for SOCIAL SELLING MASTERY "Buying has changed more in the past ten years than the past hundred. Unfortunately, sales and marketing hasn′t. Every sales, marketing, enablement, and operations leader…
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Social Selling Mastery
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UnMarket to build trust and make lifelong customers In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take…
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UnMarketing
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing…
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Digital Sense
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Driving Customer Equity
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