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Helps copywriters hone their skills with easy-to-use tools included in the book "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter…
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Persuasive Copywriting
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of…
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The Adweek Copywriting Handbook
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy.
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The Copywriter′s Toolkit
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the…
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Hey, Whipple, Squeeze This
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In creative advertising, no amount of glossy presentation will improve a bad idea. That s why this book is dedicated to the first and most important lesson: concept.Structured to provide…
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The Advertising Concept Book
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Contagious
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Synopsis:Want to Influence More Prospects to Say "Yes" to Your Message?What you will discover in this book has the power to transform your results exponentially-because it will simplify your message,…
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Sales Seduction – Why Do You Say Yes?
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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied…
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Nation Branding
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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what…
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How to Win Campaigns
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Suggests ways of creating effective advertising campaigns for the global youth market.
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The Stuff You Can’t Bottle
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This is essential reading for everyone involved in creative business, from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative…
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Managing Creative People
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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in…
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Eating the Big Fish
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Confessions Of An Advertising Man
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Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaeten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt fuer Kontakter oder Strategic Planner bei Agenturen…
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Kommunikationskonzeption und Briefing
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In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach…
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Marketing the Moon – The Selling of the Apollo Lunar Program
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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn…
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Advanced Google AdWords
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled - online advertising…
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Targeted
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The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for advertising, media, and marketing communications agencies in the UK-for practitioners…
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What Is a 21st Century Brand?
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