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Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical…
Afaceri si management > Vanzari si marketing > Cercetari de piata
Sales Promotion
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online…
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Online Consumer Behavior
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This comprehensive introduction to Thorstein Veblen's economics, written by distinguished economist Dr. Ken McCormick, is intended for the student and the non-specialist. A complete interpretation of Veblen's work is presented…
Afaceri si management > Vanzari si marketing > Cercetari de piata
Veblen in Plain English
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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers…
Afaceri si management > Vanzari si marketing > Cercetari de piata
The Brain Audit
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Afaceri si management > Vanzari si marketing > Cercetari de piata
Decoded
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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and…
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Decoding the New Consumer Mind
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product…
Afaceri si management > Vanzari si marketing > Cercetari de piata
Buyology
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Catre Magazin