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• Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing…
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  The Marketing Pathfinder

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• NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage,…
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  HBR’s 10 Must Reads on Strategic Marketing (with Featured Article „Marketing Myopia,” by Theodore Levitt)

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• Import/Export Can Make You Rich Import/Export Can Make You Rich la super preț online: Livrarea Produselor În mod curent Books Express livrează cărțile în cel mai scurt timp posibil. Dacă…
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  Import/Export Can Make You Rich

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• The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret…
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  The Robert Collier Letter Book

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• This is a concise but complete guide to selling consumer products to the retail and wholesale trades for those who are employed, 'on commission' or direct sales agents . In…
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  Secrets of Selling to Retailers and Wholesalers

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• The adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in…
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  Retail sales promotion and consumer behavior

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• Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. This review offers insights into how best to…
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  Consumers’ Purchase Intentions and Their Behavior

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  Storynomics

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  Nixon, P: The Business Developer’s Playbook

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• Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.Based on years of first-hand, practical experience this book shows you how…
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  Niche Marketing for Coaches

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• How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for…
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  Your First Year in Network Marketing

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• Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.
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  The New Successful Large Account Management

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• Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over…
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  New Strategic Brand Management

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• Premium and luxury brands have been thriving despite years of economic crisis. They have become the envy of many mass marketers and the darling of every consumer with disposable income…
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  Rethinking Prestige Branding

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• The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that…
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  Artificial Intelligence Marketing and Predicting Consumer Choice

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  Brandwashed

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• Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. How can the latest brain research help increase your…
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  Neuromarketing

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• You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing…
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  Obviously Awesome

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  Shortcut

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• An essential guide to harnessing the power of the Web to spreading the word about your organisation - without spending a fortune in the process. An essential guide to harnessing…
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  Virtually Free Marketing

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• You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If…
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  Let’s Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth

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• 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to…
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  Dynamic Digital Marketing

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• Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection…
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  Brands

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• The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students…
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  Strategic Market Management

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• Only action creates results. Reignite your marketing mojo and get to work!
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  Do It! Marketing

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• Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness…
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  Marketing Database Analytics

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• Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your…
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  Marketing to Millennials

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• Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with…
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  Handbook of Consumer Psychology

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• Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New…
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  Brand New Justice

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• Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding…
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  Brands

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• Focuses on the role of sales and sponsorship as an integral part of developing a successful sport business. This title provides emphasis on e-commerce and gives an overview of the…
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  Sport Promotion and Sales Management

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• From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon — successful companies of…
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  Breakthrough Branding

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• This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do…
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  How Brands Grow

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• Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a…
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  Winning the Story Wars

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• The step–by–step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager…
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  The Sales Boss

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• For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more…
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  Marketing Management

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• Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared…
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  The 50-Plus Market

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• Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough…
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  Strategic Marketing

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• Sustainable Marketing: Pearson New International Edition Sustainable Marketing: Pearson New International Edition la super preț online: Livrarea Produselor În mod curent Books Express livrează cărțile în cel mai scurt timp…
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  Sustainable Marketing: Pearson New International Edition

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• A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real…
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  Trademark Valuation

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• IF YOU THINK YOU KNOW SALES...YOU DON T KNOW JACK! Jack Daly stands above all others. His energy is matched only by his genius and understanding about what makesthe best…
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  Hyper Sales Growth

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• A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of…
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  Winning Global Markets

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• Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers.  Key account management focuses on…
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  Key Account Management

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• Named one of Fortune Magazine s 5 Best Business Books in 2015 See your offering through the buyer′s eyes for more effective marketing Buyer Personas is the marketer′s actionable guide…
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  Buyer Personas

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  Jab, Jab, Jab, Right Hook

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• Packed with practical advice on how to create kids’ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. Praise and…
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  Brandchild

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  Marketing 4.0

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